Marketing Copywriter
We know it, you know it. Most companies ramble on about purpose and making the world a better place. And pretty often it feels a bit… well, forced. But we’d like to think that our story is special for real.
Our founders, Shadi Bitar and Ninos Malki, came to Sweden from Syria when they were kids. Books became their compass, guiding them through the maze of life, and helping them shape their destinies in a new world.
Their dream was bold: What if they could unlock the world of books for everyone, making knowledge and inspiration accessible to all? Fast forward a few years, and the tale of Nextory was born.
At Nextory, we've crafted a revolutionary monthly subscription that empowers our users to devour books like never before, be it through reading or listening. It's not just a product; it's a passport to endless adventure and enlightenment.
Calling all wordsmiths and communication gurus! We’re embarking on the exciting journey to finding our new Marketing Copywriter. Someone who’s as passionate as we are about making the world a happier place and enriching lives through the world of reading. Join our extraordinary team, and let's script a future where every day is a chapter of discovery, and every book is a step towards a richer life.
WHAT YOU WILL BE DOING
As our Marketing copywriter, your work both involves creative thinking and execution of ideas for all our markets, and you will be taking an important role within our marketing team with whom you will work closely. The copywriter’s main responsibilities are to maintain Nextory’s tone of voice creating copy and content for our own channels, platforms, partnerships, and overall activities. In other words, the main function is to generate customer growth and activation by supporting all activities, from idea to execution. Focusing on marketing copywriting, product marketing copywriting & UX writing. With a creative mindset and tech-savvy approach you will be responsible for ensuring a consistent common thread in all communication, aligning with our company and brand strategies to create text/copy magic and enrich people's lives through reading.
As our Marketing Copywriter you will:
- Own Nextory’s internal and external voice - Shape/Finetune Nextory’s Marketing Communication.
- Turn concepts and ideas into creative communication.
- Be a collaborative prowess to synchronize brand-building efforts and ensure copy consistency across all teams.
- Collaborate with product teams when needed to deliver content copy to our website and apps.
- Maintain the Content style guide, managing our TMS, Lokalise and continue developing documentation as well as processes to streamline work.
- Drive engagement on social media through thoughtfully curated editorial posts and a distinct online voice.
- Create performance marketing copy.
- Shape and evolve our digital presence to captivate our audience across platforms.
- Nurture the relationship with our external design partner to ensure visual storytelling excellence.
- You’ll turn concepts into friendly, concise, and easy-to-understand copy through collaboration with designers, researchers, engineers, and product managers working on projects throughout the planning, design, and development lifecycle.
You will be a part of the amazing Acquisition team consisting of experts within Sales, Marketing and Tech - always with the continuous aspiration to increase reading! The position is based in Stockholm and you report to our head of marketing.
WHO YOU ARE
We believe that you are currently working in a similar role at a fast-moving company. You want to be in the forefront of copywriting within Nextory’s world of neverending stories. You take pride in our product, you love to drive development, you are always striving to improve and you believe that quality is key! You thrive working in a dynamic and unpretentious environment where you take great responsibility for our product and your team!
SKILLS AND QUALIFICATIONS
Excellent writing ability: Proficient in creating high-quality content across various platforms including SEO, websites, and articles.
Data-driven storytelling: Capable of interpreting data to craft compelling narratives and insights for effective communication.
Multitasking and organization: Skilled in managing multiple projects with attention to detail and structure.
5+ years of content creation experience: Ideally in journalism, web editing, or copywriting. Experience writing for tech products/services is a plus. If you don’t have the experience but believe this is the job for you, please apply!
Team collaboration: Able to support and contribute creatively within a team while also comfortable working independently.
Adaptability: Thrives in a fast-paced environment, adapting quickly to changing priorities and needs.
Creative and detail-oriented: Possesses a creative mindset with a strong eye for detail, ensuring accuracy and clarity in all communications.
Must be willing to work with various AI tools
You’ve got an excellent command of both English and Swedish, written and verbal
We will be extra curious if you have:
- Experience from UX writing
- Speak and write other European languages
- Figma knowledge
We are looking forward to your application which should include a CV or LinkedIn profile. Also, we would love a pitch of why you are the tech-savvy person we are looking for!
Sweden
About Nextory
Nextory is one of Europe’s largest streaming services for audiobooks and e-books. The app was founded in 2015 by the serial entrepreneurs Shadi Bitar and Ninos Malki. Since then, the company has developed into a fast-growing platform that enables the unlimited distribution of stories and knowledge in various digital formats.
Together with its subscribers, Nextory shares a great passion for literature of all kinds and strives to be an independent and natural place where everyone can easily find their next story. This goes hand-in-hand with the vision to increase reading around the world to enrich people’s lives and thereby contribute to increased well-being, personal development, and a strengthened democracy. Today, Nextory’s catalogue contains over 1 000 000 titles, and the app is available in ten markets around Europe with headquarters in Stockholm.
Marketing Copywriter
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